Category Archives: Social Media

Ready For Facebook?

Ahead of Facebook’s IPO, I thought I’d republish two of the Forbes posts I posted over the last year covering Facebook.

I hope these can help – feel free to go straight to Forbes.com to get the full articles and comment!

Facebook Changes Everything

Facebook is expected to reach 1 billion users this summer and the company is assumed to be getting ready for a $100B IPO.  While it’s hard to imagine that, 10 years ago, the social network didn’t exist, its growth (from 1 million to 1 billion users in 8 years) is not only a sign of what “has been” but more importantly of what “will be” in the tech industry over the next 10 years.

 

 

More @ http://www.forbes.com/sites/ciocentral/2012/01/19/facebook-changes-everything/

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Why LinkedIn is More Valuable than Facebook

Investors started the year excited, then disappointed, about the potential of a Facebook IPO and a $50B valuation.   But fortunately, the upcoming LinkedIn IPO and its $2B valuation gives them an opportunity to get in the game and cash in on the much talked-about “social network” trend.

The LinkedIn IPO is indeed exciting, but if you are an executive, you should spend more than just your money on LinkedIn – you should spend time understanding how the social network works, and how its model can help you build better applications for your organization.

LinkedIn offers many practices that organizations should follow when building internal applications.  In this post, I’ll focus on two: how LinkedIn thinks about productivity, and its approach to data.

“Time In App”

Most productivity applications measure success by the number of hours its users spend in it.  For example, we know that Facebook represents about 12% of your internet time.  According to Nielsen Research, internet users spend close to 5X more time on Facebook than YouTube.  So Facebook wins, right?  Wrong!  While “time in app” might appear to be a great gauge for stickiness, LinkedIn’s CEO argues that it might not be the right measurement (see Jeff Wiener’s explanation at the O’Reilly Web 2.0 conference here).

While Facebook’s drive towards advertising dollars might justify the importance of the ‘time in app’ metric (you might have noticed Facebook’s recent advertising addition to your photos?) – LinkedIn focuses on productivity for its members (LinkedIn makes money via ads, but member services and enterprise hiring services are also part of its business model).

More @ http://www.forbes.com/sites/ciocentral/2011/02/16/why-linkedin-is-more-valuable-than-facebook/

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What Does MC Hammer Have To Do With Analytics?

In this special episode of BITV, I share thoughts on the upcoming trends in information management and their adoption into mainstream thinking.

I talk about Cloud, Social Media and Data Mashups….and of course M.C. Hammer!

Analytics for Humans

Outstanding talk both in the depth of research and humanization of the story.  [Thanks @Loic for pointing to it]

This talks does a great job reminding us of the key opportunities we have with data and analytics.

1) Don’t be afraid to collect data (big data is here – collect before you know what you need to measure)
2) Work hard to connect and correlate (value doesn’t come from staight data but your ability to connect the dots).
3) Once causality and correlation are understood – start predicting!

Data is the new Operating System of companies and humans – this video is a proof of it!  Great job here!

Social Media and Analytics

This week’s BI TV episode features Loic Le Meur of Seesmic. Seesmic is a social media management company that helps businesses track and improve their social media presence.

 

Loic shares his social media business philosophy with Bruno, including tips on maximizing your company’s presence online and why sheer numbers of friends, fans and followers might be deceptive.

Why LinkedIn is More Valuable than Facebook

Investors started the year excited, then disappointed, about the potential of a Facebook IPO and a $50B valuation.   But fortunately, the upcoming LinkedIn IPO and its $2B valuation gives them an opportunity to get in the game and cash in on the much talked-about “social network” trend.

The LinkedIn IPO is indeed exciting, but if you are an executive, you should spend more than just your money on LinkedIn – you should spend time understanding how the social network works, and how its model can help you build better applications for your organization.

LinkedIn offers many practices that organizations should follow when building internal applications.  In this post, I’ll focus on two: how LinkedIn thinks about productivity, and its approach to data.

Read the full post @ http://blogs.forbes.com/ciocentral/2011/02/16/why-linkedin-is-more-valuable-than-facebook/

The Digitalization Of The Water Cooler Conversation

Everyone knows that relationships matter.  Keith Ferrazzi, relationship management guru and an exceptional mentor, will tell you that the depth of your relationships is highly correlated with your ability to be successful.  People are flocking to LinkedIn, the world’s largest professional network, which according to its CEO, Jeff Weiner, has 85 million members and is adding a new member every second.

Read the full post @ http://blogs.forbes.com/ciocentral/2010/12/07/the-digitalization-of-the-water-cooler-conversation/

Create a Social Media Strategy for your Enterprise!

It’s an unfortunate workplace fact: Management and employees almost always suffer from a deep engagement gap.

According to the Global Workforce Study, only 21% of employees feel they are engaged at work. The further that engagement gap grows, the harder it becomes to align both parties toward the same goal.

The strategy execution gap lies with the inability that employees and management have to relate to the same goals.

In this context, engagement becomes a management imperative. The lessons we learn from social media teach us a basic principle: Before selling an idea or product (any widget, or strategy for example), you must engage your customers, listen to what they have to say and gain their trust.

Find out more and comment on the written blog @ http://tinyurl.com/social-media-strat-on-forbes

Watch the quick video @ http://tinyurl.com/social-media-video-forbes

Best
Bruno Aziza
twitter.com\brunoaziza

Where Social Media Meets Strategy

Social media, whether it’s Twitter, Facebook, LinkedIn, YouTube or other sites, has changed people’s lives. Countless articles have highlighted stories of consumers who found in this technology new ways to express themselves, connections to large numbers of people and even the ability to change the course of events–like raising funds for relief in Haiti after the earthquake.

Individuals have benefited from the viral virtues of social media: Musician Dave Carroll got the attention of United Airlines when his YouTube Video about how the airline broke his guitar reached millions of viewers; TechCrunch founder Michael Arrington got Comcast to respond to him in 20 minutes and resolve a connection issue he had complained about to his 12,000 Twitter followers.

Read the full post @ http://www.forbes.com/2010/07/19/facebook-twitter-linkedin-technology-cio-network-social-media.html