It’s an unfortunate workplace fact: Management and employees almost always suffer from a deep engagement gap.
According to the Global Workforce Study, only 21% of employees feel they are engaged at work. The further that engagement gap grows, the harder it becomes to align both parties toward the same goal.
The strategy execution gap lies with the inability that employees and management have to relate to the same goals.
In this context, engagement becomes a management imperative. The lessons we learn from social media teach us a basic principle: Before selling an idea or product (any widget, or strategy for example), you must engage your customers, listen to what they have to say and gain their trust.
Find out more and comment on the written blog @ http://tinyurl.com/social-media-strat-on-forbes
Watch the quick video @ http://tinyurl.com/social-media-video-forbes