Where Social Media Meets Strategy

Social media, whether it’s Twitter, Facebook, LinkedIn, YouTube or other sites, has changed people’s lives. Countless articles have highlighted stories of consumers who found in this technology new ways to express themselves, connections to large numbers of people and even the ability to change the course of events–like raising funds for relief in Haiti after the earthquake.

Individuals have benefited from the viral virtues of social media: Musician Dave Carroll got the attention of United Airlines when his YouTube Video about how the airline broke his guitar reached millions of viewers; TechCrunch founder Michael Arrington got Comcast to respond to him in 20 minutes and resolve a connection issue he had complained about to his 12,000 Twitter followers.

Read the full post @ http://www.forbes.com/2010/07/19/facebook-twitter-linkedin-technology-cio-network-social-media.html

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